Chie Yamada works as a yoga instructor and wanted to have an original identity that stood out so I decided to reverse common visual narratives regarding yoga. Instead of choosing an ocean and sunset, I proposed to put emphasis on the power of yoga to stop "traffic stress". However, we did shoot some pictures along Kyoto's Kamo river. Later in the process, I invented the slogan "stop and be" with which a combination of a black & white background emphasised "Stop". This, at a first degree of thought, represents the literal physical stoppage of the body. On a more abstract level, green evokes the permission to reconnect with one's inner self and allows body & mind energy circulation.